Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality Journal Article

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MLA

Sharma, Kirti, and Pankaj Madan. "Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality." IJOM vol.12, no.1 2022: pp.1-14. http://doi.org/10.4018/IJOM.299394

APA

Sharma, K. & Madan, P. (2022). Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality. International Journal of Online Marketing (IJOM), 12(1), 1-14. http://doi.org/10.4018/IJOM.299394

Chicago

Sharma, Kirti, and Pankaj Madan. "Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality," International Journal of Online Marketing (IJOM) 12, no.1: 1-14. http://doi.org/10.4018/IJOM.299394

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Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality

International Journal of Online Marketing (IJOM)

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

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